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Saturday, September 18, 2010

Hellmann's Virtual Sandwich Swap

It is back to school time!  What does that mean?  Sports, afterschool activities and brown bag lunches, Hellmann's® and Best Foods® Mayonnaise are putting the fun back into lunch this September with their virtual Sandwich Swap 'n' Share program. 

Chef Bobby Flay and actress Lori Loughlin are teaming up with Hellmann's® to help re-launch Hellmann's® virtual Sandwich Swap 'n' Share on the Facebook® application.  This is a virtual version of the age-old tradition of swapping lunch items.  By participating in the online version, swapping your virutal sandwiches will benefit Share Our Strength®, a non-profit organization dedicated ending childhood hunger in America.

When you visit the Hellmann's® Page on Facebook®, you will  have the opportunity to create a sandwich on the application; , for every sandwich built, Hellmann's® will make a donation to Share Our Strength® (up to $75,000). For every five sandwiches built or sent to a friend between 9/9/10 and 12/31/10, Hellmann's will donate $1 to Share Our Strength, up to a guaranteed maximum of $75,000.

And speaking of sharing, you know we rely on you to help us spread the word about these great programs to your friends and readers! By posting about the Hellmann's® virtual Sandwich Swap 'n' Share on your blog, you'll be eligible to win a $250 grocery store gift certificate and a 6-months supply of Hellmann's®/ Best Foods® mayonnaise. Now that's a lot of yummy lunches!

Basically you create a sandwich, let Hellmann's choose one for you OR pick a celebrity version - then trade with your facebook friends and family!  So far $340 has been donated so get creative and get trading! 

I did not receive any form of compensation for this post.  To thank be for posting, my name has been entered into a drawing to win a gift as part of the Hellmann's® program and in partnership with BSM Media.


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